Haeundae Market is a short walk from Haeundae Beach, and the Korea Tourism Organization (KTO) says it is most visited in vacation seasons. This guide covers what the official sources say about the market, how to get there from the metro, and what we could not confirm.
Every fact comes from a named source. We checked them on 1 October 2026.
What Haeundae Market Is
The Korea Tourism Organization (KTO) calls Haeundae Market a popular market that is most often visited in vacation seasons because it is close to Haeundae Beach. KTO says the market offers a wide range of products, including fresh vegetables, meat and seafood, and that prices are low. Its goods list includes dried seafood, miscellaneous goods, fruits, vegetables, marine products and rice cakes.
Visit Busan, the city’s official tourism site, says the market is within a 5-minute walk of Haeundae Beach. It describes it as a place where you can try many kinds of food and visit different kinds of shops.
From my own visits. When my first child was two, we went to Haeundae on a family day and stopped by the market for snacks. I went looking for the stall that sells 10-won bread (십원빵). While I was buying it, an older woman nearby said how cute my child was and bought a piece of bread as a gift for my child. It is a small thing, but it is the memory I link to this market.
What to Eat
Visit Busan says famous shops draw lines of people waiting for these foods, which it says were seen on TV:
- spicy rice cakes (tteokbokki)
- fritters
- noodle soup
- twisted bread sticks
- pork and rice soup
- sliced raw fish (hoe)
- grilled hagfish
It also says you may get free food samples from vendors. KTO adds that the market is often known as “Sea Eel Alley”, where the smell of grilled sea eel fills the air.
Naming note. Visit Busan says “grilled hagfish”, while KTO says “grilled sea eel”. They describe the same type of grilled dish as far as we can tell. The usual Korean name is 곰장어 (gomjangeo). That is general knowledge, not from our sources. If you want to order it, you can point to the Korean word on a menu or sign. We have not tried it, and we cannot judge which stall is best.
We did not find a source naming specific stalls, prices or a menu in English. The photo above shows prices on a sign, but we do not know when it was taken, so we do not quote them. Ask for the price before you order, and check the current price tag.
If you have a food allergy or a diet rule, ask the seller about ingredients. We could not find allergy or halal information for any stall.
Plan Your Visit
Hours
KTO and Visit Busan both give the hours as 09:00 to 22:00, and KTO says this varies by store. Visit Busan lists the market as open all year. KTO says closing days vary by store. We have no stall-by-stall schedule.
How to get there
- Metro: Busan Metro Line 2 to Haeundae Station (해운대역) Exit 3, then a 5-minute walk, according to Visit Busan.
- Bus: Bus 100, 115-1, 141, 200, 307 or 39 to Haeundae Market, per Visit Busan.
- Parking: KTO lists parking as available. We did not find prices.
The market’s phone number is +82-51-746-3001. KTO also lists a restroom as available.
Weekend events nearby
Visit Busan suggests also visiting Gunam-ro Culture Square, where cultural events such as flea markets and concerts take place on weekends. We did not find an event schedule.
A Simple Plan
This is our suggestion and not a sourced route.
- Walk through the market for a snack or a light meal.
- Walk to Haeundae Beach, which Visit Busan places within 5 minutes.
- Combine it with other Haeundae stops, such as Dalmaji Road or SEA LIFE Busan Aquarium.
First-Timer Tips
- Go when you are hungry. If you want to try several foods, ask each seller about portion size and price.
- Carry some cash for small stalls. We did not find a source on card acceptance, so this is general advice.
- Aisles can get crowded. Visit Busan says lines form at the famous shops.
FAQ
Is Haeundae Market far from the beach? Visit Busan says it is within a 5-minute walk of Haeundae Beach.
What time does it open? Both sources give 09:00 to 22:00, with hours varying by store.
Which stall should I choose? Our sources do not recommend a specific stall. Choose by what looks fresh and what you want to eat.
Does it have an English menu? We found no source on this.
What We Could Not Confirm
- Prices, specific stall names and English menus.
- Card acceptance at individual stalls.
- Closing days for each store.
- Parking fees.
- Allergy, halal and vegetarian information.
Related guides
- Busan’s Beaches: A Visitor’s Guide
- Haeundae Blueline Park and Cheongsapo
- Bupyeong Kkangtong Market, Busan
- Busan Metro for Visitors
We post short first-timer guides on Instagram too: @rolo.koreaguide.
Sources
Checked on 1 Oct 2026.
- Korea Tourism Organization, TourAPI (English service): Busan Haeundae Market (content ID 1468918). Photographs from this listing, one KOGL Type 3 and one KOGL Type 1, used unaltered (the Type 1 image was reduced in size only).
- Visit Busan (official Busan tourism site), “Must-eat places in Haeundae Market as seen on TV shows”: https://www.visitbusan.net/index.do?menuCd=DOM_000000301003001000&uc_seq=294&lang_cd=en . Re-read 1 Oct 2026.
